You
don't really think about it but every advertising piece has a shape. The items
presented have an outline they follow and it's all within a frame. The contour
and the frame have different design qualities for the advertisement.
Frames
Framing
is pretty straight forward. The advertisement is usually within a square or
rectangle that can vary in size. Other shapes for the frame aren't seen as
frequently. Having a border can enhance the advertisement but making it bolder
and more noticeable. Clean cut edges are also popular to include.
Contours
Contours
are nearly invisible. It is the arrangement of objects on an invisible line.
You can see the arrangement but the underlying principle isn't seen right away.
There can be one line or multiple guiding lines of different shapes. The main
idea is to guide the gaze of the customer to the more important aspects of the
piece.
Bolding
Bolding
is creating darker shading around important areas of the advertisement. This technique
also uses aspects of framing and contour lines. The only difference is the use
of colour shading to create a shape. This is similar to the concept of
chiaroscuro used in paintings and drawings.
For
all your artful advertisements you need the right media to display them. LEDlight boxes are the newest innovative advertising technology available. They
come in several models including fabric display light boxes, acrylic display
light boxes, slim profile light boxes and more. These light boxes provide clarity
in advertising.
Comments
Post a Comment