When to Use Cropping in Advertising

Cropping can create interesting effects when used effectively. Ultimately this design element is used to zoom in on objects in an image. It can also create areas of interest within the scene and helps guide the viewer's focus. There are dos and don'ts when it comes to using cropping.

A good art instructor will tell you to use cropping when objects are too close to the border of a canvas or frame. Otherwise you will struggle to get the objects irregular shape within the frame and it makes the rest of the image look bad. It's easier to crop and clean a clean image instead.

Cropping is useful to zoom in on objects. It can bring items in view such as the main product. It reduces the negative space around the product. Zooming in too much can cause confusion. At certain magnifications object can appear surreal and can even become unrecognizable. This defeats the purpose of the advertisement as the product gets lost.

The use of cropping can be used to highlight important features. For example it can show textures on the product. If this is a important feature cropping can help highlight this feature. It can also highlight features such as improvements from older models of the product. Cropping can also be used to make an object appear bigger than its actual physical size.

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