Yellow
is an amazing colour. It's bright, attracts attention and has psychological
associations with happiness. There are many reasons for this association. Most
of the answers are seen in nature.
Nature
The
biggest item we classify as yellow is the sun. It dominates our days and we
feel strange without it. The sun is part of energy we rely on for harvests,
drying laundry and other useful techniques.
Mood
Yellow
is a mood lifter. Again it is because of its association with the sun. Many
people are affected by "Seasonal Affective Disorder". This is namely
a depression that happens in the winter
months when there is not a lot of sunlight. Light also affects our biochemistry
and makes us alert.
Electric
Yellow
is associated with electricity. This again is associated with high energy and
recharging. In cartoons, if a character has electrical powers it is usually
coloured yellows such as in Pokemon.
Alert
Since
yellows is associated with alertness it is often used on emergency signs. It
easily captures our attention so a warning gets across. It's part of safety
labels since yellow is one of the first colours we notice in our environment.
No
matter what colours you use in an advertisement it still needs to maintain its
vibrance. LED light boxes are number one in advertising technology for a
reason. Acrylic displays are great at capturing and maintaining colours. LED
lights allows the display to show off its bright colours with clarity and
brilliance.
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